full service fishing tackle and fishing supply store. We’re located at the gateway to South Florida – Jupiter, Florida – in an area famous for having a really wide variety of great fishing habitats. Offshore in the Atlantic Ocean, you can find big game like Marlin, Sailfish and Yellowfin Tuna. Trout, Redfish, and Snook are abundant in the Loxahatchee River, Lake Worth, Indian, and St. Lucie Rivers (Jupiter is the Snook capital of the world!). Flats fishing for Bonefish, Permit, and Tarpon is just a few hours away in the world renown Florida Keys. Pete and Tommy Schulz have over 35 years of experience and a ton of local knowledge to guide you on your next adventure, whether here locally in Jupiter or when you’re heading out to the Bahamas! We sell and recommend only proven fishing tackle including lures, rods, reels, bait rigs, clothing for fishing, tools and more. We are your Fishing Headquarters, whether you prefer freshwater or saltwater fishing.